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Marketing
1 open positionField Marketing Executive
On-ground · Bengaluru (India) — travel required
About the role
We're building India's concept-first exam-prep platform, and word of mouth on the ground matters as much as anything online. As our Field Marketing Executive you'll be the brand's face on campus — visiting colleges and coaching hubs, running awareness activities, distributing material, talking to students about how ConceptFirst helps, and building a network of local promotion partners and vendors who carry the brand offline. It's a mix of field marketing (direct student outreach) and trade/partner marketing (managing the vendors and tie-ups that extend our reach). If you like being out and about, meeting people and making things happen on the ground, this is for you.
What you'll do
- Visit colleges, PU/junior colleges and coaching hubs to run awareness drives and activations
- Distribute pamphlets, posters and promotional material, and set up on-ground campaigns
- Talk to students and parents in person — explain the product honestly and answer questions
- Identify, onboard and manage local vendors / promotion partners who market the brand offline
- Coordinate campus tie-ups, events and ambassador activity in your region
- Track spend, reach and results for each activity and report back with what's working
What we're looking for
- 1–2 years in field marketing, BTL / on-ground promotions, trade marketing or campus outreach
- Confident, friendly communicator in English and the local language (Kannada / Hindi a big plus)
- Willing and able to travel locally regularly (a two-wheeler + licence is ideal)
- Organised — can juggle multiple colleges, vendors and campaigns and keep clean records
- Self-driven and honest — comfortable owning targets on the ground without close supervision
Nice to have
- Experience in edtech / education field marketing or running campus-ambassador programmes
- An existing network among colleges, coaching centres or student communities in the region
- Familiarity with Indian board & competitive-exam prep (CBSE, PU, JEE, NEET, CETs)
What you get
["Competitive salary", "Yearly bonus", "Weekly offs are off", "Health insurance", "Learning budget", "Flexible hours", "Real ownership"]