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Q.“Profit is not the main objective of a business.” Explain.

Assam AhsecAHSEC Assam Higher Secondary 1st Year Class 11 (Commerce) 2024Subjective· 5mImportance★★★★★est
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Profit is a means/reward; business also has social, customer and human objectives.

'Profit is not the main objective of a business' — explanation: Earlier, profit maximisation was seen as the sole aim of business. The modern view is that profit, though essential, is a means and a reward, not the only objective:

  1. Survival and service — a business survives only by creating and satisfying customers (Peter Drucker); if it exploits them merely for profit, it loses them.
  2. Multiple objectives — business also has economic objectives (customers, innovation, resource use) and social/human objectives — welfare of employees, service to the community, fair dealing with the government, and protection of the environment. …

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