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Q.
  1. Key controllable factors in global marketing are:

(a) Government policy and legislation
(b) Social and technical changes
(c) Marketing activities and plans
(d) All of the above
Assam AhsecAHSEC Assam Higher Secondary 1st Year Class 11 (Commerce) 2025MCQ· 1mImportance★★★★★est
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Correct option: Marketing activities and plans.

Key controllable factors in global marketing are: controllable factors in global marketing are the firm's own marketing activities and plans (the marketing mix); government …

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