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Q.What is the significance of the concept called ‘consumer welfare’?

Assam AhsecAHSEC Assam Higher Secondary Final Class 12 (Commerce) 2023Subjective· 3mImportance★★★★★
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Consumer welfare matters because consumers are easily exploited; protecting them ensures fair, safe, honest trade and holds business responsible.

Consumer welfare refers to protecting and promoting the interests and well-being of consumers so that they are not exploited in the marketplace. Its significance:

  1. Protects consumers from exploitation — guards against malpractices such as adulteration, underweight/under-measure, overpricing, duplicate/defective goods, and false/misleading advertising.
  2. Ensures quality, safety, fair price and information — helps consumers get genuine products that are safe, reasonably priced and accompanied by truthful information.
  3. Upholds consumer rights — supports the rights to safety, information, choice, redressal, etc., giving the consumer dignity and a voice.
  4. Makes business socially responsible — businesses survive because of consumers, so caring for consumer welfare is part of their social responsibility; it also builds long-term goodwill and trust. …

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