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Q.Discuss the significance of motivation in business.

Assam AhsecAHSEC Assam Higher Secondary Final Class 12 (Commerce) 2023Subjective· 8mImportance★★★★★
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Motivation boosts performance and willingness to work, reduces absenteeism/turnover, helps accept change, and improves relations and the firm's image.

Motivation is the process of stimulating and inspiring people to take desired actions to achieve goals. Its significance in business:

  1. Improves performance and productivity — an employee's performance depends on ability and motivation; motivation converts a person's ability and willingness into actual high performance, raising efficiency and output.
  2. Increases willingness to work and positive attitude — motivated employees work with enthusiasm, take initiative and develop a cooperative, goal-oriented attitude; they put in their best efforts voluntarily.
  3. Reduces absenteeism and labour turnover — satisfied, motivated employees are loyal and stay with the organisation, reducing absenteeism and the cost of replacing workers.
  4. Helps in introducing change — motivated employees accept and adapt to changes (new technology/methods) with less resistance, because they identify with organisational goals. …

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