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Q.Consumer's behaviour is studied in
(A) Microeconomics
(B) Macroeconomics
(C) Income theory
(D) None of these

Bihar BsebBSEB Bihar Intermediate (Class-12) Commerce Board 2025MCQ· 1mImportance★★★★★
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Consumer behaviour deals with the choices of an individual unit, so it is studied under microeconomics; the answer is (A).

Microeconomics studies individual economic units — a single consumer, a single firm, a single market — and how they take decisions about price and output. Consumer behaviour (how a consumer spends a limited income to get maximum satisfaction, through utility analysis or indifference curves) is precisely the study of an individual decision-making unit, so it falls under microeconomics. Macroeconomics, by contrast, studies economy-wide aggreg …

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