CBSE Class 12 Business Studies 2025 — Set 66/4/1

A leading newspaper company decided to increase its market share by 10%. After developing the premises, the company identified the following alternative courses of action to be adopted : (i) To have eco-friendly newspapers (ii) To introduce specific sections for children (iii) To have columns for increasing general awareness for competitive exams (iv) To have international news on a daily basis After identifying the above alternatives, a board meeting was called. Identify from the following, the next step in the planning process which is to be taken in the board meeting. (A) Follow-up action (B) Implementing the plan (C) Evaluating alternatives courses (D) Selecting an alternative

From the picture given below identify the promotional tool used by the organisation to achieve its communication objectives : [Figure: a chocolate wrapper showing '10% Extra', 'YUMMY Milk CHOCOLATE', 'Per Pack Calories 70, 4% of GDA'] (A) Advertising (B) Personal Selling (C) Sales Promotion (D) Public Relations Note : The following question is for the Visually Impaired Candidates only in lieu of Q. No. 8. Which of the following functions of marketing gives detailed information to the consumers about the product, ensures safety of product and also serves as a promotional tool ? (A) Product designing and development (B) Branding (C) Marketing planning (D) Packaging and labelling

Read the following statements carefully : Statement I : While buying electrical appliances, a consumer should buy only ISI mark products. Statement II : It is the responsibility of a consumer to buy only standardised goods as they provide quality assurance. In the light of the given statements, choose the correct alternative from the following : (A) Statement I is true and Statement II is false. (B) Statement I is false and Statement II is true. (C) Both Statement I and Statement II are true. (D) Both Statement I and Statement II are false.

Match the following functions of Production In-charges stated in Column-II with their names in Column-I. Column-I 1. Speed Boss 2. Gang Boss 3. Repair Boss 4. Inspector Column-II (i) To ensure proper working conditions of machines and tools (ii) To check the quality of work (iii) To keep machines and tools, etc. ready for operation by workers (iv) To ensure timely and accurate completion of job Choose the correct option from the following : (A) 1-(iii), 2-(iv), 3-(ii), 4-(i) (B) 1-(ii), 2-(i), 3-(iii), 4-(iv) (C) 1-(i), 2-(ii), 3-(iii), 4-(iv) (D) 1-(iv), 2-(iii), 3-(i), 4-(ii)

Read the following statements : Assertion (A) and Reason (R). Assertion (A) : Authority flows downwards from superior to subordinate. Reason (R) : Authority is the right of an individual to command the subordinates and to take action within the scope of his position. Choose the correct alternative from the options given below : (A) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A). (B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A). (C) Assertion (A) is true, but Reason (R) is false. (D) Assertion (A) is false, but Reason (R) is true.

'Homely Space' is a home decor company providing interior design services. The company lacks facilities like frequent meetings, suggestion box, complaint box, social and cultural gatherings, etc. This causes hindrance in achieving the objectives. Identify the type of communication barrier discussed above from the following : (A) Semantic barrier (B) Psychological barrier (C) Organisational barrier (D) Personal barrier

Menon, a worker in 'Superior Toys Company' was given a task by his superior to produce 100 toys in a week. Menon delegated this task to his subordinates, Rohan and Farhan. Farhan met with an accident and was hospitalised. Rohan could not complete this task even after working more hours than allotted. Who is answerable to Menon's superior for this task ? (A) Farhan (B) Menon (C) Both Menon and Rohan (D) Both Rohan and Farhan

'TA Ltd.' rejected the applications of twelve candidates based on the information supplied by them in their application forms. These candidates did not have the required five years of experience and the Masters in Business Administration (MBA) degree in Finance, both of which were pre-requisites for the post of Finance Manager. From the following, identify the step of 'Selection Process' discussed in the above case. (A) Preliminary Screening (B) Selection Test (C) Employment Interview (D) Selection Decision

Read the following statements : Assertion (A) and Reason (R). Assertion (A) : A good control system motivates employees and helps them to give better performance. Reason (R) : It ensures that employees know well in advance what they are expected to do and what the standards of performance are, on the basis of which they will be appraised. Choose the correct alternative from the options given below : (A) Assertion (A) is true, but Reason (R) is false. (B) Assertion (A) is false, but Reason (R) is true. (C) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A). (D) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).

'Dhruv Ltd.' is in need of two drivers on regular basis to transport the goods to different states. To fill the post of drivers, the company decides to put the information on the Notice Board, placed near the main gate of the company, asking interested persons to meet the manager on a particular date and time. From the following, identify the source of recruitment used by 'Dhruv Ltd.' for filling the post of drivers : (A) Campus Recruitment (B) Casual Callers (C) Direct Recruitment (D) Advertisement

'A poor telephone connection' is an example of which of the following element of communication process ? (A) Message (B) Media (C) Decoding (D) Noise

'KJ Ltd.' is a tile manufacturing company in Udaipur having its own stores in various cities of Rajasthan. Instead of having its own trucks, the company decides to use trucks on lease to transport its tiles to various stores. Identify how the company's decision to lease trucks will affect its capital requirements. (A) Decrease the fixed capital requirements (B) Increase the fixed capital requirements (C) Will not affect the fixed capital requirements (D) Decrease the working capital requirements

(a) Explain the following functions of Marketing : (i) Marketing planning (ii) Customer support services OR (b) Differentiate between 'Marketing concept' and 'Selling concept' of marketing management philosophies on the basis of the following : (i) Meaning (ii) Main Focus (iii) Means

Sameer is a wholesaler, who deals in cricket equipment. He collects cricket equipment like bats, balls, helmets, gloves, stumps, etc. from different manufacturers and assembles them in a kit for the convenience of customers. He sets a standard target to assemble 100 kits a day. During the first week of the month the workers assembled 92 – 96 kits a day, which was lower than the set standard. On investigation, it was found that the variation in assembly of kits was due to an irregular supply of helmets. Workers had to wait for helmets to assemble the kits. (i) State the function of management discussed in the above case. (ii) State the steps of the function identified in (i) above, which are discussed in the above paragraph.

Abhinav is working as a production manager in a steel manufacturing plant, 'KPG Ltd.' To compete in the market, he thought of replacing the existing machinery with new high-tech machinery. Abhinav discussed his idea with the Chief Executive Officer who asked him to prepare a proposal for the same and sent it to the finance manager. The finance manager said that this decision had to be evaluated carefully as it involved a huge amount of investment and was irreversible except at a huge cost. Identify the decision which the finance manager would like to evaluate. State any two factors which may affect this decision.

(a) State any three points of importance of consumer protection from the point of view of business. OR (b) 'The consumer grievances are redressed by the three tier machinery under Consumer Protection Act, 2019.' (i) Name the three tiers of the enforcement machinery. (ii) Also state jurisdiction of cases that can be filed in each of these three tiers of the enforcement machinery.

'Amarya Dairy Products' is a fantastic brand offering great quality dairy products. It is not only famous for the quality of its products, but also for retaining its employees in the organisation till their retirement. It believes in growth of its employees by providing them learning opportunities from time to time. For this the company divided the employees in two groups, Group-I and Group-II. Group-I having employees experience of more than 10 years and Group-II have employees who had joined the organisation just one year before. The learning opportunities provided by the company to Group-II employees would help them in increasing their skills, attitudes and abilities to perform specific jobs, whereas the learning opportunities provided to Group-I employees would help them to grow in all respects. Identify and explain the two concepts of staffing function of management discussed above.

(a) Explain the following principles of 'Scientific Management' : (i) Science not rule of thumb (ii) Development of each and every person to his/her greatest efficiency and prosperity OR (b) Explain the following principles of 'General Management' : (i) Centralisation and Decentralisation (ii) Division of work

Identify and explain the dimension of business environment in each of the following situations : (i) 'Alexa pay my electricity bill' is the latest feature of Alexa App which enables Amazon customers to pay their utility bills with 'Amazon Pay' just by speaking to Alexa. (ii) Monika is working in a multi-national company. As an impact of work-from-home regime, she is now in a better position to inculcate moral values and healthy food habits in her children. (iii) Atisha purchased a home and for this she took a loan from the bank. Monthly instalment on her loan increased as the banks increased the interest rate on loans. (iv) 'Mother's milk is best for babies' is printed on the pack of 'First Bite' baby milk powder, produced by 'MQP Baby Food Ltd.' By doing this, the company is not only protecting the consumers' interests, but also necessarily informing its potential buyers about the importance of mother's milk.

(a) Explain the following features of planning : (i) Planning focuses on achieving objectives. (ii) Planning is pervasive. OR (b) Explain the following points of the importance of planning : (i) Planning provides directions. (ii) Planning promotes innovative ideas.

After seeing an overwhelming response from people for their homes, Arun, the owner of a leading construction company 'Luxury At Home' decided to launch new projects in eight more cities across India. This decision would require additional investment of ₹ 150 crores. Shyam, the finance manager advised Arun that instead of raising the entire amount through equity, it would be better to raise funds with a judicious mix of 40% equity and 60% debt. Shyam explained that since the company was earning sufficient profits, they could also take advantage of trading on equity to maximise earning per share. He also suggested that raising this debt through a loan from a financial institution would be better as this would involve a lower cost. He further added that debt was also beneficial as it would not dilute the management's holding in the company. After giving due thought, Arun agreed to Shyam's suggestions. (i) State the concept of financial management suggested by Shyam to Arun. (ii) State any three factors discussed by Shyam in the above paragraph, affecting the concept identified in (i) above.

(a) 'Successful organisations do not achieve their goals by chance, but by following a deliberate process called management.' In the light of this statement, explain any four points of the importance of management. OR (b) 'Coordination is the process by which a manager synchronises the activities of different departments towards the achievement of common goals.' In the light of this statement, explain any four features of coordination.

Ankita was the Managing Director at 'Tech Smart', an IT company. She was facing problems in retaining the employees in the company. While discussing this problem with her friend, Prachi, who had recently completed her MBA in Human Resource Management, she shared that employees in her company are not motivated enough even though the company was offering them good salaries and stability of income. Prachi explained to Ankita that all the needs of the employees are not satisfied by money alone. Psychological, social and emotional factors also play an important role in providing motivation. Explain any four such incentives which may help the company in retaining its employees and provide motivation as suggested by Prachi.

Due to the increasing demand for healthy food products, Megha launched 'Good Bakers' after completing a culinary course at a reputed institute. Her main focus was on meeting customers' needs. So, she decided to manufacture healthy biscuits and cakes made from millets, without any artificial preservatives. To capture a wider market and to offer her products, she not only planned to directly take orders from the customers, but also through retailers who would sell them to end consumers. This would ensure that the products are available at a place where the customers would like to buy them. In addition, Megha decided to offer free samples of her cakes and biscuits at stalls in prominent markets and shopping malls. This would increase visibility and attract potential buyers. Explain the various components of marketing mix discussed in the above paragraph.

(a) 'Organisation's decision to opt for Functional Structure or Divisional Structure will vary with the nature and type of activities performed by it.' Differentiate between 'Functional Structure' and 'Divisional Structure' on the basis of the following : (i) Formation (ii) Specialisation (iii) Responsibility (iv) Cost (v) Managerial development (vi) Coordination OR (b) 'Decentralisation is a philosophy that implies selective dispersal of authority because it propagates the belief that people are competent, capable and resourceful.' In the light of this statement, explain any four points that highlight the importance of Decentralisation.