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Q.'Controlling is a dynamic process'. Explain.

Gujarat GsebGujarat Board (GSEB) HSC Commerce Board 2022Subjective· 2mImportance★★★★★
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Controlling is dynamic because its standards and actions keep changing and it operates as a continuous, adaptive cycle rather than a one-time fixed activity.

Controlling is called dynamic because:

  • Standards of performance are revised as conditions, technology and objectives change.
  • The environment (market, competition, prices) keeps changing, so control must adjust accordingly.
  • It is a continuous cycle — setting standards, measuring performance, comparing and taking corrective action — that repeats and feeds back into fresh planning. …

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