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Q.The questions below (19 & 20) consists of two statements: Assertion (A) and Reason (R). Read the statements carefully and choose the correct option given below: Assertion (A): Sales Promotion techniques are used to boost short-term sales and attract customers. Reason (R): Sales Promotion techniques do not influence consumer behaviour and purchase decisions.

(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).
(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
(c) Assertion (A) is true, but Reason (R) is false.
(d) Assertion (A) is false, but Reason (R) is true.
Haryana BsehBSEH Haryana Senior Secondary Class 12 (Commerce) 2025MCQ· 1mImportance★★★★★
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A is true but R is false — sales promotion boosts short-term sales and DOES influence consumer behaviour.

Assertion (A): sales promotion techniques are used to boost short-term sales and attract customers — this is true, as that is their main purpose. Reason (R): sales promotion techniques do not influence consumer behaviour and purchase decisions — this is false, because the whole point of sales promotion is to influence consumer behaviour and trigger imm …

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