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Q.How is price determined under monopoly market?

Jharkhand JacJAC Jharkhand Intermediate Class 12 (Commerce) 2020Subjective· 6mImportance★★★★★
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A monopolist fixes output at MC = MR and charges the price on his downward-sloping AR curve for that output (AR > MR).

Meaning: Monopoly is a market with a single seller of a product having no close substitutes, and barriers to the entry of new firms. The monopolist is a price-maker.

Price determination:

  1. Being the only seller, the monopolist faces the entire market demand curve, which is his Average Revenue (AR) curve and slopes downward; the Marginal Revenue (MR) curve lies below AR.
  2. To maximise profit he chooses the output at which MC = MR and MC cuts MR from below.
  3. At this equilibrium output he charges the price shown by the AR (demand) curve vertically above that output. Because AR > MR, the price charged is greater than marginal cost.
  4. If at this price AR > AC, the monopolist earns supernormal profit; because of entry barriers this profit can persist even in the long run. …

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