Q.Which of the following is durable product?

The correct option is (a) Television. Durable goods survive many uses and last long, whereas non-durable goods are used up quickly.

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The products for which consumers spend a lot of time and effort in purchase are (b) Shopping products.

Consumer products in Kerala Plus Two Marketing are classified on the basis of shopping effort:

Goods bought by final users for personal use are consumer goods.

Products are classified into consumer goods and industrial goods. Consumer goods are those bought by the ultimate consumers for their personal, non-business use to satisfy their needs — e.g. soap, food, clothing, television. (Industrial good …

(d) Toothpaste — a non-durable good, consumed quickly and purchased frequently.

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Manufactured parts are industrial goods, so the odd one out is (d).

Products are classified by their user into consumer goods (bought by the final consumer for personal consumption) and industrial/producer goods (bought by businesses to produce other goods or run operations). Soap is a convenience consumer good, jewellery is a speciality/shopping consumer good, and luxury cars are speciality consumer goods — all three are consumer goods. Manufactured parts (components), however …

The answer is A) Three. Industrial goods fall into three major categories.

Industrial products are goods bought by organisations as inputs for producing other goods or running the business. They are classified into three major categories:

1. Materials and parts — raw materials and manufactured components that become part of the finished product.
2. Capital items — long-lasting goods such as installations (machinery, buildings) and equipment used in production. …

Salt is a non-durable product; furniture, machine and building are durable.

Durable products survive many uses and last a long time, such as furniture, a machine or a building. Salt is a convenience/non-durable consumer good that is consumed in use and bought frequently, so it is not a durable product.

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Goods used to make other goods are industrial (producer) goods.

Products are classified as consumer goods (bought by ultimate users for personal consumption) and industrial goods. Industrial (producer) goods are those used as inputs in producing other goods and services — raw materials, machinery, tools, components. Since t …

The answer is (a) Newspaper, as it is a low-cost item bought frequently and with least buying effort.

Consumer products are classified by buying behaviour:

• Convenience goods — bought often, immediately, at low price and low effort (newspaper, salt, matchbox).
• Shopping goods — bought after comparing quality, price and style (television).
• Specialty goods — bought rarely with special effort for unique features (jewellery). …

FMCG = Fast Moving Consumer Goods — option (a).

Fast Moving Consumer Goods are non-durable convenience products that consumers buy frequently, with minimum effort, at low prices — soaps, detergents, toothpaste, packaged foods and beverages. They 'move fast' because of high demand and quick turnover. The othe …