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Question of 19

Q.(a) Write a short note on :

(i) Wholesalers
(ii) Retailers
(b) Explain any three services each rendered by wholesalers to manufacturers and retailers.
Kerala DhseKerala DHSE Plus One Commerce Board 2026Subjective· 8mImportance★★★★★
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A wholesaler buys in bulk from producers and resells in smaller lots to retailers; a retailer sells in small quantities directly to consumers. Wholesalers help manufacturers by bulk buying/risk bearing, market feedback and finance, and help retailers by supplying goods in small lots, granting credit and bearing storage risk.

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