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Q.Explain any three characteristics of retailers.

Madhya Pradesh MpbseMP Board (MPBSE) Higher Secondary Class 11 (Commerce) 2026Subjective· 3mImportance★★★★★est
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Retailers: last link to consumers, sell small quantities of varied goods, direct consumer contact.

Characteristics of retailers:

  1. Last link in distribution — the retailer is the final link in the chain, buying from wholesalers/producers and selling to the ultimate consumers.
  2. Sell small quantities of a variety of goods — they sell in small lots to suit consumers and usually keep a wide variety of goods to meet varied needs. …

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