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Q.(OR) Explain the "Unity of direction."

Madhya Pradesh MpbseMP Board (MPBSE) Higher Secondary (Commerce) 2020Subjective· 2mImportance★★★★★
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Unity of direction = one head and one plan for activities with the same objective.

Unity of direction is one of Fayol's principles. It states that each group of activities having the same objective must have one head and one plan ('one head, one plan'). For example, all marketing activities should be under one marketing head following one marketing plan. This ensures unity of action, avoids overlapping and duplication of effort, and kee …

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