Question of 25
Q.Identify the types of Communication on the basis of flow of direction in the following cases and explain :
(a) General Manager instructs the Sales Manager to prepare the sales budget for the next quarter.
(b) Workers complain about the poor working conditions in the factory to the Supervisor.
(c) Production Manager and Finance Manager discuss about the availability of funds to acquire a new machinery.
(d) Marketing Manager enquires about the stock of finished goods from the Godown Keeper.
(OR)
"Better human relationship" is one of the advantages of which type of communication? Why is it called so? Give three importance of such communication.
Manipur CohsemCOHSEM Manipur Higher Secondary Board (Commerce) 2025Subjective· 4mImportance★★★★★
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Start your 14-day free trial to unlock the full solution →Based on the direction of flow, formal communication is classified as Downward (superior to subordinate), Upward (subordinate to superior), Horizontal/Lateral (between people at the same level), and Diagonal (between people at different levels and different departments, outside the direct line of authority).
- General Manager instructs the Sales Manager to prepare the sales budget: This is Downward communication — it flows from a higher authority (General Manager) to a subordinate (Sales Manager), typically in the form of instructions, orders or directives, following the formal chain of command from top to bottom.
- Workers complain about poor working conditions to the Supervisor: This is Upward communication — it flows from subordinates (workers) to a superior (Supervisor), usually in the form of complaints, grievances, reports, or suggestions moving up the formal chain.
- Production Manager and Finance Manager discuss availability of funds: This is Horizontal (Lateral) communication — it flows between two people at the same level of the hierarchy but in different departments, typically used to coordinate activities across departments.
- Marketing Manager enquires about stock from the Godown Keeper: This is Diagonal communication — it flows between people at different levels of the hierarchy who belong to different departments and are not in a direct superior-subordinate line of authority (the Marketing Manager is senior but not the Godown Keeper's direct boss); diagonal communication is used when the normal vertical/horizontal channels would be too slow for the information actually needed. …
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