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Q.Explain any four factors affecting demand.

Punjab PsebPSEB Punjab Class 12 (Commerce) 2025Subjective· 4mImportance★★★★★est
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Demand depends on income, related-goods' prices, tastes and expectations.

Besides a good's own price, the demand for it is affected by:

  1. Income of the consumer — higher income raises demand for normal goods (and lowers it for inferior goods).
  2. Prices of related goods — a rise in the price of a substitute raises demand for the good, while a rise in the price of a complement lowers it.
  3. Tastes and preferences — fashion, habit, advertisement and climate change the demand. …

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