Q.What are multiple shops?

Multiple shops (chain stores) are a number of identical branch shops owned and controlled by one organisation, spread over different places, selling the same standardised goods at the same fixed prices under a common name, with central control, central buying and mostly cash sales.

The multiple-shop or chain-store system is a form of large-scale retailing. Under it, a single manufacturer or trading organisation opens a large number of branch shops in different localities, towns and cities. All the shops look alike, carry the same name and sign-board, and sell the same range of standardised goods at the same fixed prices. The important features are: (1) all branches are owned and controlled by the same head office; (2) buying is centralised, so goods are purchased in bulk and distributed to the branches; (3) prices are fixed and uniform, and sales are generally for cash; and (4) each branch keeps accounts that are sent to the head office for central control. This system gives the benefits of large-scale buying, lower costs, uniform quality and a wide reach. Bata (footwear) shops ar …