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Short Answer Questions · Q6

Q.Neha runs a factory wherein she manufactures shoes. The business has been doing well and she intends to expand by diversifying into leather bags as well as western formal wear, thereby making her company a complete provider of corporate wear. This will enable her to market her business unit as the one-stop shop for working women. Which type of structure would you recommend for her expanded organisation, and why?

Arunachal CbseNCERTSubjective· 3mImportance★★★★★
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For Neha’s expanded business — adding leather bags and western formal wear to her existing shoe factory — a divisional structure is the most suitable choice, because it allows each product line to operate with focused autonomy while still being part of one company.

Neha’s current business is a single-product factory: shoes. That works well under a functional structure, where departments like production, marketing, finance, and HR serve one product line. But once she adds leather bags and western formal wear, she is no longer making just shoes. She is creating three distinct product divisions, each with its own customers, suppliers, production processes, and market challenges.

A functional structure would quickly become unwieldy here. Imagine the same marketing team trying to promote shoes, bags, and formal wear — each requires a different target audience, pricing strategy, and advertising approach. The production department would struggle to manage three completely different manufacturing setups under one roof. Coordination would become messy, and decision-making would slow down because every small issue would have to go up the same chain of command.

The divisional structure solves this neatly. Under this design, the organisation is split into semi-autonomous units — one division for shoes, one for leather bags, and one for western formal wear. Each division has its own set of functions: its own production team, its own marketing team, its own finance and HR staff. The head of each division is responsible for the profit and performance of that product line.

Note

This is exactly what large companies like Hindustan Unilever or ITC do — they have separate divisions for foods, personal care, and so on, because each product category demands specialised attention.

Why does this suit Neha’s goal of becoming a “one-stop shop for working women”? Because each division can focus deeply on its own product quality, design, and customer feedback without being distracted by the others. The shoe division can keep innovating in footwear, the bag division can track leather trends, and the formal wear division can follow fashion cycles — all under the same corporate umbrella. At the same time, the company as a whole benefits from shared resources like a common brand name, centralised finance, and overall strategic direction from Neha as the top manager. …

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