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Q.Consumer behaviour is studied in
(A) Microeconomics
(B) Income theory
(C) Macroeconomics
(D) None of these

Bihar BsebBSEB Bihar Intermediate (Class-12) Commerce Board 2024MCQ· 1mImportance★★★★★
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The theory of consumer behaviour studies an individual consumer, so it is part of microeconomics — answer (A).

In the BSEB Inter / Class-12 Economics course, microeconomics examines individual economic units: an individual consumer, firm or industry. The theory of consumer behaviour (how a consumer spends a limited income over goods to get maximum satisfaction, using utility analysis or indifference curves) is clearly about one consumer, so it is a microeconomic topic.

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