Incongruence between order taking/giving and order fulfilment speed

A basic mismatch exists in e-business between the speed at which an order can be placed and the speed at which it can actually be fulfilled.

• Fast information, slow delivery: Information travels almost instantly, so an order can be given or taken with a single click of the mouse. The physical product, however, still has to be packed, shipped and physically delivered, all of which takes time. This gap between quick order taking/giving and slow order fulfilment can test the patience of customers who expect prompt results. …