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Business Studies · Ch 6 — Social Responsibilities of Business and Business Ethics

Responsibility towards the consumers

6.5.3

Responsibility towards the consumers

Responsibility towards the consumers:

  • The enterprise must supply the right quality and quantity of goods and services at reasonable prices.
  • It must take proper precautions against practices harmful to consumers, such as:
    • adulteration and poor quality;
    • lack of the desired service and courtesy to customers;
    • misleading and dishonest advertising.
  • Consumers must also be given the right to information — about the product, the company, and other matters that bear on their purchasing decision. …