Business Studies · Ch 6 — Social Responsibilities of Business and Business Ethics
Responsibility towards the consumers
6.5.3
Responsibility towards the consumers
Responsibility towards the consumers:
- The enterprise must supply the right quality and quantity of goods and services at reasonable prices.
- It must take proper precautions against practices harmful to consumers, such as:
- adulteration and poor quality;
- lack of the desired service and courtesy to customers;
- misleading and dishonest advertising.
- Consumers must also be given the right to information — about the product, the company, and other matters that bear on their purchasing decision. …