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MCQs · Q2

Q.Buying a product because of pride, fashion, or the desire for social status is an example of a:

(a) rational buying motive
(b) patronage buying motive
(c) emotional buying motive
(d) product selling point
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Buying motives connected with the product are divided into emotional motives (driven by feeling — pride, vanity, fashion, imitation, affection, and desire for social status) and rational motives (driven by reasoning — economy, durability, safety, utility, convenience).

Pride, fashion, and desire for status are all feelings, so a purchase driven by them is an emotional buying motive.

Checking the other options:

  • (a) rational motives rest on careful thought (e.g. buying for economy or durability), not feeling. …
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