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Question 18 of 27

Q.Most of the organizations these days have adapted themselves to changing environment. To reach and engage with the target customers, they started to have a strong presence on social media like Facebook, Instagram, etc. From the following, identify the feature of management being highlighted : (A) Management is a group activity. (B) Management is a continuous process. (C) Management is multidimensional. (D) Management is a dynamic function.

Delhi CbseCBSE Class XII Board 2024MCQ· 1mImportance★★★★★
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Organizations shifting to social media in response to changing customer behavior illustrates that management must adapt to evolving external conditions — the correct answer is (D) Management is a dynamic function.

When we think about what management really does, one of its most critical roles is ensuring the organization survives and thrives in a world that never stands still. Customer preferences shift, technology evolves, competitors innovate, regulations change. A management approach that worked brilliantly five years ago might be obsolete today.

The scenario describes organizations recognizing that their customers have migrated to social media platforms and responding by establishing a presence there. This isn't about routine operations or coordinating different departments — it's about adapting strategy and tactics in response to environmental change. That adaptability is the essence of dynamic management.

Let me walk through why each option does or doesn't fit:

  1. Why not (A) — Management is a group activity?

    This feature emphasizes that management involves coordinating the efforts of multiple people working toward common goals. While social media strategies certainly require teamwork, the passage highlights adaptation to change, not the collaborative nature of the work. The focus is on the what (responding to the environment), not the who (group effort).

  2. Why not (B) — Management is a continuous process?

    Continuous process means management functions (planning, organizing, staffing, directing, controlling) cycle repeatedly without a fixed endpoint. Organizations do continuously manage their social media, but the passage stresses that they adapted and started doing something new because the environment changed. The emphasis is on the trigger for change, not the ongoing nature of management activities.

  3. Why not (C) — Management is multidimensional? …

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