Q.What conditions must hold if a profit-maximising firm produces positive output in a competitive market?
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Start your 14-day free trial to unlock the full solution →In a perfectly competitive market, a profit-maximising firm produces positive output only when price covers at least the minimum of average variable cost in the short run, and the minimum of average total cost in the long run — because staying open must not increase losses beyond what shutting down would incur.
The core idea is simple: a firm in perfect competition is a price-taker. It can sell any amount at the market price , so its marginal revenue () equals for every unit. Profit maximisation then means producing where (marginal cost), but that alone isn't enough — the firm must also check whether producing any output at all is better than producing zero.
Let’s separate the short run from the long run, because the fixed costs behave differently.
Short-Run Conditions
In the short run, some costs are fixed (e.g., rent on a factory) and cannot be avoided even if output is zero. The firm’s total cost is , where is total fixed cost and is total variable cost.
If the firm shuts down (produces zero), its revenue is zero, but it still must pay . So its loss when shut down equals .
If the firm produces a positive output , its profit is . The firm will prefer to produce rather than shut down if:
Rearranging:
Dividing both sides by (since ):
where is average variable cost at that output.
Short-run shut-down condition:
The firm produces positive output only if the market price is at least as high as the minimum point of its average variable cost curve.
So the first condition is: Price must be greater than or equal to the minimum of average variable cost. If price falls below that, the firm cannot even cover its variable costs — every unit sold adds to the loss beyond fixed costs — so it shuts down immediately.
The second condition is the profit-maximising output rule: Produce where , and must be rising at that point (the second-order condition for a maximum). If is falling where it crosses , that’s a profit-minimising point.
A common mistake is to think the firm produces whenever . That’s false in the short run — the firm can tolerate a loss as long as it covers variable costs, because fixed costs are sunk. The decision is about avoidable costs, not total costs.
Long-Run Conditions
In the long run, all costs are variable — there are no fixed costs. The firm can exit the industry entirely, avoiding all costs. So the condition becomes stricter.
If the firm exits, profit is zero (no revenue, no cost). If it stays and produces , profit is . The firm will produce only if:
Dividing by :
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