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Exercises · Q9

Q.Why should predictions made using a regression equation be treated cautiously when the given value of the independent variable lies far outside the range of the original data?

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A regression equation like Y=a+byxXY=a+b_{yx}X is derived purely from the pattern in the observed pairs of (X,Y)(X,Y) values used to fit it. Within that observed range, the equation reflects a genuine, tested relationship. Beyond that range, however, the equation is simply being extended on the assumption that the same straight-line relationship continues — an assumption the data itself never actually tested.

In real business and economic situations this assumption frequently fails. For example, a firm's regression of sales (YY) on advertising expenditure (XX) fitted over a moderate range of past spending levels may show sales rising steadily with more advertising. But at a very large advertising spend, the market may already be saturated and additional advertising may add little extra sales (the true relationship flattens); at a very low or zero spend, sales may not fall to the negative value the straight line would predict, since a baseline of sales normally continues from repeat/loyal customers regardless of advertising. …

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