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Q.Explain any three main services provided by Wholesaler towards Retailers.

Haryana BsehBSEH Haryana Senior Secondary Class 11 (Commerce) 2025Subjective· 3mImportance★★★★★est
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Wholesalers help retailers by ensuring availability of goods, giving marketing support, and granting credit while bearing stock risk.

Services offered by wholesalers to retailers:

  • Availability of goods: the wholesaler keeps a large stock of varied goods so the retailer can buy as and when needed in small quantities, without blocking his own funds in large stocks.
  • Marketing support: the wholesaler often undertakes advertising and other promotional activities for the goods, which benefits the retailer by creating demand.
  • Grant of credit and risk bearing: the wholesaler usually supplies goods to retailers on credit, providing them financial support, and bears the risk of holding and reselling the goods (price changes, spoilage). …

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