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Q.Describe the services provided by Retailers to Wholesalers.

Jammu Kashmir JkboseJKBOSE Class 11 (Commerce) 2023Subjective· 4mImportance★★★★★est
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Facilitate bulk-breaking and regular sales; share risk; relieve storage burden; provide market feedback.

Retailers render several valuable services to wholesalers:

  1. Facilitate Breaking of Bulk — retailers purchase relatively smaller quantities from wholesalers and sell them in still smaller units to individual consumers, allowing the wholesaler to deal in bulk without dealing directly with every end consumer.
  2. Help in Warehousing — since retailers buy and stock goods regularly from wholesalers, the wholesaler's own burden of storing large inventories for long periods is reduced.
  3. Risk-Sharing — by purchasing goods in advance of actual consumer demand, retailers share part of the wholesaler's risk relating to changes in fashion, taste and prices. …

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