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Q.State the responsibility of business towards consumers.

Jammu Kashmir JkboseJKBOSE Class 11 (Commerce) 2018Subjective· 3mImportance★★★★★est
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Business must give consumers quality goods at fair prices, honest information, regular supply, and a way to redress complaints.

As consumers are an important stakeholder, business has several responsibilities towards them:

  1. Quality and fair price — to supply goods and services of the right quality, in the right quantity, at a fair and reasonable price.
  2. Honest and adequate information — to provide accurate, truthful information about the product (ingredients, usage, risks) through labels and advertisements, avoiding misleading or false claims.
  3. Regular and adequate supply — to ensure that goods are available regularly and in sufficient quantity, avoiding hoarding, black-marketing or creating artificial scarcity.
  4. After-sales service and grievance redressal — to provide proper after-sales service and set up an accessible system (e.g. a complaints/customer-care cell) to attend to and resolve consumer grievances quickly and fairly. …

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