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Q.Explain the responsibilities of business towards consumers.

Jammu Kashmir JkboseJKBOSE Class 11 (Commerce) 2023Subjective· 5mImportance★★★★★est
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Quality, fair pricing, honest advertising, after-sale service, grievance redressal.

Consumers are an important stakeholder group, and business has several responsibilities towards them:

  1. Supplying Quality Goods at Fair/Reasonable Prices — the goods/services provided must meet acceptable quality standards and must not be overpriced.
  2. Avoiding Unfair Trade Practices — business must not indulge in adulteration, hoarding, black-marketing or profiteering, which cheat and exploit consumers.
  3. Honest and Accurate Information — advertising and labelling must be truthful and must not mislead consumers about the quality, contents or usefulness of a product.
  4. After-Sale Service — for durable goods especially, businesses should provide adequate installation, maintenance, repair and warranty services after the sale. …

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