Skip to content
Question of 19

Q.Who is a Wholesaler? Explain the services of wholesalers to manufacturers.

Karnataka PUCKarnataka 1st PUC Commerce Board 2025Subjective· 8mImportance★★★★★
0% · 0/19 Questions
🔒 Locked · start free trial →

You're viewing a preview — the full solution, concept, methods & PYQ mapping are locked.

Start your 14-day free trial to unlock the full solution →

A wholesaler buys goods in bulk from producers and sells in smaller lots to retailers. His services to manufacturers include enabling large-scale production, bearing risk, providing finance, arranging storage/distribution, and supplying market information.

Who is a wholesaler?

A wholesaler is a merchant middleman who buys goods in large quantities directly from manufacturers or producers and sells them in comparatively smaller quantities to retailers and other traders. The wholesaler thus forms a vital link between the producer and the retailer.

Services of wholesalers to manufacturers:

  1. Facilitating large-scale production: Wholesalers place bulk orders and buy in large quantities, enabling manufacturers to produce on a large scale and enjoy economies of scale.
  2. Bearing risk: By purchasing and holding stocks, the wholesaler bears risks such as fall in prices, changes in demand, and loss due to spoilage or damage, thus relieving the manufacturer of these risks.
  3. Financial assistance: Wholesalers often pay cash on purchase or make advance payments, providing manufacturers with the working capital needed to continue production without waiting for retail sales.
  4. Relieving marketing and storage burden: They take over the tasks of storing, transporting and distributing goods to numerous retailers, freeing the manufacturer to concentrate on production. …

Unlock everything free for 14 days

  • Full step-by-step solutions
  • Concept-first explanations
  • Methods, shortcuts & mistakes
  • PYQ mapping + timed mock tests

Full access for 14 days. No credit card required.