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Q.Explain the four merits and limitations of mail order houses.

Karnataka PUCKarnataka 1st PUC Commerce Board 2026Subjective· 4mImportance★★★★★
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Mail order houses sell by post without personal contact; their merits include low capital, no middlemen, wide reach and convenience, while their limitations include no inspection of goods, lack of credit, dependence on postal service, and no after-sales service.

A mail order house is a retailing organisation that sells goods to customers through the post, relying on advertisements, catalogues and correspondence rather than a physical shop or personal contact.

Merits (any four):

  1. Limited capital requirement — No large investment in shops, showrooms or display is needed, so the business can start with modest capital.
  2. Elimination of middlemen — Goods move directly from the mail order house to the customer, reducing costs.
  3. Wide geographical reach — Goods can be supplied to customers anywhere the postal service reaches, including remote areas.
  4. Convenience — Customers can order from home and receive goods at their doorstep, saving time and effort.

Limitations (any four):

  1. No personal contact / inspection — Customers cannot see, touch or test goods before buying, which may lead to dissatisfaction.
  2. Lack of credit facility — Sales are generally on a cash or VPP (value payable post) basis, so credit is usually not available. …

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