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Exercises · Q6

Q.What is the relation between market price and marginal revenue of a price-taking firm?

Ladakh CbseNCERTSubjective· 2mImportance★★★★★
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For a price-taking firm in perfect competition, marginal revenue equals market price at every output level because the firm can sell any quantity at the prevailing market price without affecting it.

A price-taking firm is one that operates in a perfectly competitive market. The defining feature of such a market is that the individual firm is so small relative to the total market that its production decisions have no impact on the market price. The firm faces a horizontal demand curve at the market price—it can sell one unit, ten units, or a thousand units, all at exactly the same price per unit.

This seemingly simple observation has a powerful implication for marginal revenue. Marginal revenue is the additional revenue earned from selling one more unit of output. For most firms, selling more requires lowering the price, so marginal revenue falls below price. But a price-taking firm never has to lower its price to sell more. When it sells an additional unit, it receives exactly the market price for that unit, with no effect on the revenue from previous units.

Consider the arithmetic. If the market price is PP, then:

  • Total revenue from selling qq units: TR=P×qTR = P \times q
  • Total revenue from selling q+1q+1 units: TR′=P×(q+1)TR' = P \times (q+1)
  • Marginal revenue: MR=TR′−TR=P×(q+1)−P×q=PMR = TR' - TR = P \times (q+1) - P \times q = P

The marginal revenue is simply the market price, regardless of the output level.

MR=PMR = P

This equality holds at every level of output for a price-taking firm. The firm's marginal revenue curve coincides with its demand curve, both horizontal at the market price. This is fundamentally different from a monopolist or any firm with market power, where MR<PMR < P because selling more requires a price cut that applies to all units sold. …

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