Q.Explain any four objectives of a consumers co-operative society.

The objectives of a consumers society all aim at protecting the ordinary buyer and giving him honest value.

The objectives of a consumers co-operative society all serve a single purpose — protecting the consumer. Four important objectives are:

1. To eliminate unnecessary middlemen — By buying goods directly from producers or wholesalers, the society removes the chain of profit-taking middlemen who raise prices without adding real value.
2. To supply goods at fair and reasonable prices — The saving made by cutting out middlemen and buying in bulk is passed on to members, so that essentials are available at prices lower than, or no higher than, the ordinary market.
3. To supply pure and good-quality goods — The society guarantees genuine, unadulterated goods of standard quality and correct weight, protecting members from the adulteration and short weight common in ordinary trade.
4. To protect consumers from exploitation — It shields members from hoarding, black-marketing, artificial scarcity and overcharging, especially in times of shortage. …

Do not confuse objectives (the goals the society aims at — fair prices, quality, protection) with features (what the society is — voluntary, democratic). Explain each object …