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Long Answer Questions · Q10

Q.Explain the Law of Demand with the help of a demand schedule and a demand curve. Why does the demand curve slope downward from left to right?

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The Law of Demand, most closely associated with Alfred Marshall, states that other things remaining constant, the quantity demanded of a commodity varies inversely with its price — demand rises as price falls and falls as price rises.

Demand schedule. This inverse relationship can be shown in a table. Consider a hypothetical individual demand schedule for mangoes:

Price of Mangoes (Rs per kg)Quantity Demanded (kg per week)
1002
804
606
408
2010

As price falls steadily from Rs 100 to Rs 20 per kg, quantity demanded rises steadily from 2 kg to 10 kg per week.

Demand curve. Plotting each price-quantity pair from the schedule, with price on the Y-axis and quantity demanded on the X-axis, and joining the points gives the demand curve, which slopes downward from left to right.

<!-- FIGURE-NEEDED: A standard downward-sloping demand curve DD, Price (Rs per kg) on the Y-axis, Quantity Demanded (kg per week) on the X-axis, plotted from the schedule above at approximately (2,100), (4,80), (6,60), (8,40), (10,20), with the curve labelled 'DD' and both axes labelled. -->

Why the curve slopes downward. Five reasons, working together, explain the negative slope. First, the law of diminishing marginal utility — successive units give less additional satisfaction, so a buyer purchases more only if price falls to justify the lower marginal utility of the next unit. Second, the income effect — a price fall raises the buyer's real income (purchasing power), part of which is spent on buying more of the now-cheaper good. Third, the substitution effect — a fall in a good's price, with substitute prices unchanged, makes it relatively cheaper, so buyers substitute toward it and away from its substitutes. Fourth, the new consumers (extension of the market) effect — buyers previously priced out of the market can now afford the good as its price falls, adding their demand to the total. Fifth, the different uses effect — a commodity with multiple uses (electricity, water) is extended to progressively less urgent uses as its price falls, raising the total quantity a single buyer demands.

✓Final answer

The Law of Demand states that, other things constant, quantity demanded varies inversely with price — illustrated by a demand schedule (falling price, rising quantity) and its downward-sloping demand curve. The downward slope is explained jointly by diminishing marginal utility, the income effect, the substitution effect, the new-consumers effect, and the different-uses effect.

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