Study the following passage and answer the questions given below it:
| Digital marketing is also called online marketing. We can connect with probable customers by using internet and other digital communication media. This includes not only email, social media, and web-based advertising but also text and multimedia messages as a marketing channel. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet or other devices. It can take many forms, including online video, display advertisement, search engine marketing, paid social advertisement and social media post. Digital marketing is often compared to traditional marketing such as magazine advertisement, direct mail, etc. In America, nearly three quarters of Americans go online on a daily basis. Not only that, 43% go online more than once a day and 26% are online almost constantly so they find it more convenient to use digital marketing. A digital marketing strategy allows you, to get advantage of different digital channels such as social media, pay-per-click, search engine, e-mail marketing etc., to connect with existing customers and individuals interested in your product or service. As a result one can build a brand, which provides a great customer experience. |
|---|
| Questions: |
| What is Digital marketing? |
| (1) |
| What percentage of Americans are online more than once? |
| (1) |
| Write your opinion from the above passage. |
| (2) |
You're viewing a preview — the full solution, concept, methods & PYQ mapping are locked.
Start your 14-day free trial to unlock the full solution →The passage explains digital (online) marketing; it says 43% of Americans go online more than once a day, and it shows how digital channels help a business connect with customers and build its brand.
This is a passage-based question, so the answers are drawn from the given passage.
1. What is digital marketing?
Digital marketing, also called online marketing, is a way of connecting with probable (potential) customers by using the internet and other digital communication media. It includes email, social media and web-based advertising as well as text and multimedia messages used as marketing channels. It appears on devices such as computers, phones and tablets and takes forms like online video, display advertisements, search engine marketing, paid social advertising and social media posts.
2. What percentage of Americans are online more than once (a day)?
According to the passage, 43 per cent of Americans go online more than once a day.
3. Opinion from the passage. …
Unlock everything free for 14 days
- Full step-by-step solutions
- Concept-first explanations
- Methods, shortcuts & mistakes
- PYQ mapping + timed mock tests
Full access for 14 days. No credit card required.