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Short Answer Questions · Q6

Q.What is meant by "selling costs" under monopolistic competition?

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Under monopolistic competition, because products are differentiated rather than identical, firms compete on non-price grounds as much as on price. Selling costs are the expenditures a firm incurs on advertising, sales promotion, packaging, and brand-building to create or defend the perceived distinctiveness — and hence the brand loyalty — of its product, over and above the ordinary production costs of raw material, labour, and plant needed to make the good itself. This distinction between production costs and selling costs has no real counterpart under perfect competition, where an identic …

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