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Worked Examples · Example 6

Q.A firm's total revenue and total cost functions are R(x)=40x−x2R(x) = 40x - x^2 and C(x)=x2+8x+20C(x) = x^2 + 8x + 20. Find the output level that maximises profit, and the maximum profit.

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Step 1 — Find MR and MC. MR=R′(x)=40−2xMR = R'(x) = 40-2x. MC=C′(x)=2x+8MC = C'(x) = 2x+8.

Step 2 — Set MR=MCMR=MC to find the candidate output.

40−2x=2x+8  ⇒  40−8=2x+2x  ⇒  32=4x  ⇒  x=840-2x = 2x+8 \;\Rightarrow\; 40-8 = 2x+2x \;\Rightarrow\; 32=4x \;\Rightarrow\; x=8

Step 3 — Check the second-order condition. P(x)=R(x)−C(x)P(x)=R(x)-C(x), so P′(x)=MR−MCP'(x)=MR-MC and P′′(x)=MR′(x)−MC′(x)=(−2)−(2)=−4<0P''(x) = MR'(x)-MC'(x) = (-2)-(2) = -4 < 0. Since P′′(x)<0P''(x)<0, x=8x=8 genuinely maximises profit (not minimises it).

Step 4 — Find the maximum profit. R(8)=40(8)−(8)2=320−64=256R(8) = 40(8)-(8)^2 = 320-64=256. C(8)=(8)2+8(8)+20=64+64+20=148C(8) = (8)^2+8(8)+20 = 64+64+20=148. So P(8)=R(8)−C(8)=256−148=108P(8) = R(8)-C(8) = 256-148=108. …

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