Q.Who is a marketer?

A marketer is the active party in a market — the one who studies what consumers need and works to satisfy that need through a suitable offering. …

A marketer can be an individual trader, a company's marketing department, a cooperative society, or even a government body promoting a scheme — the common thread is the function performed, not the legal form of the person or organisation. The marketer's essential job is to study what potential buyers genuinely need, translate that understanding into a suitable product or service, decide on an appropriate price, make buyers aware that the offering exists through promotion, ensure it is conveniently available through the right distribution channels, and complete the exchange through selling. Without an active marketer performing these tasks, a market may exist only as an unrealised possibility …

A common error is describing a marketer as simply 'a seller of goods'. This misses the active, need-identifying and offering-creating role that distinguishes …