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Ch 24Types of Entrepreneurs — Class 12 Commerce, concept-first.

An entrepreneur is a person who identifies a business opportunity, organises resources, and takes the risk of running an enterprise for a return. Entrepreneurs, however, are not a single uniform group — they differ widely in the kind of business they run, the technology they use, what motivates them, how fast they grow…

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1

Why Entrepreneurs Are Classified

An entrepreneur is a person who identifies a business opportunity, organises resources, and takes the risk of running an enterprise for a return.

2

Classification on the Basis of Type of Business

The most commonly used classification groups entrepreneurs by the nature of the economic activity their enterprise performs.

3

Classification on the Basis of Use of Technology

This basis looks at where the entrepreneur's personal strength and attention lie — in the technical/production side of the business or in its marketing and distribution.

4

Classification on the Basis of Motivation

This basis classifies entrepreneurs according to what actually drove them to start the enterprise in the first place.

5

Classification on the Basis of Growth and Stage of Development

Two related but distinct ideas are grouped here: how fast an enterprise grows, and how willing the entrepreneur is to innovate or change.

6

Classification on the Basis of Area and Special Categories

The remaining classifications look at the entrepreneur's location, ownership pattern, or a distinct social/economic identity.

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