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Long Answer Questions · Q4

Q.Discuss the relationship between planning and controlling.

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Planning and controlling are inseparable twins in management — planning sets the goals and standards, while controlling ensures they are actually achieved, making the two functions mutually reinforcing.

In management, planning and controlling are often described as two sides of the same coin. This is not just a catchy phrase; it reflects a deep, functional interdependence. Planning is the first function of management — it involves setting objectives, deciding on courses of action, and laying down standards of performance. Controlling, on the other hand, comes later in the process — it measures actual performance, compares it with the planned standards, and takes corrective action if there are deviations. Without planning, controlling would have no benchmarks to measure against. Without controlling, planning would be an empty exercise, because there would be no way to know whether the plans are being followed or yielding results.

Planning and controlling are actually interlinked and interdependent. Think of it this way: a manager first plans what the organisation wants to achieve and how to achieve it. Then, as work proceeds, the manager uses controlling to check if things are on track. If a deviation is found, corrective action is taken — and that corrective action often leads to a revision of the original plan. So controlling not only completes the cycle but also feeds back into planning. This is why the two are often called the inseparable twins of management — you cannot separate them without breaking the management process.

Note

A simple example makes this concrete: if a company plans to produce 1,000 units per month but actually produces only 800, the control process reveals the gap. The manager then revises the plan — perhaps by increasing resources or changing methods — to close the gap. This shows how controlling leads to re-planning.

Another crucial point is that planning is the foundation for effective controlling. Without clear, measurable standards set during planning, controlling becomes vague and subjective. For instance, if a sales target is stated as “increase sales significantly,” how will you know whether it has been achieved? But if the plan says “increase sales by 10%,” then controlling can precisely measure performance against that target. So good planning makes controlling possible and meaningful.

Conversely, controlling provides the basis for future planning. The information gathered during the control process — about what worked, what didn’t, and why — becomes invaluable when the next round of planning begins. A manager who ignores control data is essentially planning in the dark. Controlling helps in identifying weaknesses and inefficiencies, which then become the focus of new plans. This creates a continuous loop: plan → execute → control → revise plan → execute again. …

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