Q.State the different networks of grapevine communications.
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Start your 14-day free trial to unlock the full solution →Grapevine communication is an informal, unofficial channel that spreads information through social networks within an organisation, and it typically operates through four distinct networks: Single Strand, Gossip, Probability, and Cluster.
Grapevine communication is the informal, unofficial flow of information that runs parallel to the formal channels in an organisation. Unlike the structured, top-down or bottom-up messages that follow the official hierarchy, the grapevine is spontaneous, unplanned, and driven by personal relationships. It gets its name from the way a vine twists and spreads in all directions — just as a rumour or a piece of news can travel unpredictably through an office, connecting people who might not otherwise communicate directly.
The NCERT textbook on Business Studies (Class XII) identifies four main networks through which grapevine communication typically spreads. These are not rigid categories but patterns that emerge naturally depending on the situation and the people involved.
1. Single Strand Network
In this pattern, information passes from one person to the next in a linear chain. Person A tells Person B, who tells Person C, and so on. Think of it like a game of Chinese Whispers — each person passes the message to exactly one other person. Because the message travels through a single line, it is highly prone to distortion. By the time it reaches the end, the original information may be completely changed. This network is common when a piece of news is considered sensitive or when people are cautious about who they share it with.
2. Gossip Network
Here, one person acts as the central source of information and shares it with many others directly. Imagine a single individual who has heard something interesting — perhaps about a promotion or a policy change — and then tells everyone they meet in the break room or over lunch. The key feature is that the information flows from one person to a group, but the group members do not necessarily pass it further. This network is typical when the information is exciting or scandalous, and the central person enjoys being the first to share it.
3. Probability Network
In this pattern, information is passed randomly from one person to another, without any clear pattern or intention. Person A might tell a few people, each of whom tells a few others, but the connections are haphazard. Some people may hear the same piece of news multiple times from different sources, while others may never hear it at all. This network reflects the chaotic, unpredictable nature of informal communication — it is not planned, and the message can take any path.
4. Cluster Network …
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