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Q.Why packaging is important? Write one point.

Rajasthan RbseRBSE Rajasthan Senior Secondary (Class-12) Commerce Board 2024Subjective· 1mImportance★★★★★
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Packaging is important mainly because it helps identify and promote the product and protects it; a key point is that it aids product identification.

Packaging means designing and producing the container or wrapper of a product. It is important for several reasons — the question asks for one point, so the clearest is:

  • Product identification — a distinctive package (its size, shape, colour and design) gives the product a recognisable identity, so customers can easily spot and recall the brand among many competing products. …

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