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Commerce · Ch 2 — Objectives of Business

Social Objectives of Business

3

Social Objectives of Business

3. Social Objectives of Business

A business does not operate in isolation — it draws its workers, its raw materials, and its customers from the society around it, and it has obligations back to that society in return. The syllabus identifies these key social objectives:

  1. Supplying quality goods and services at fair/reasonable prices. A business has a social duty not to compromise on the quality of what it sells, and not to charge exploitatively high prices simply because it can. Fair pricing means a price that covers the business's legitimate costs and a reasonable profit margin, without gouging consumers who may have no real alternative.
  2. Adoption of fair trade practices. This means the business must avoid dishonest commercial conduct such as adulteration of products, hoarding (deliberately withholding stock to create artificial scarcity and drive up prices), black-marketing (selling at illegal prices above the controlled or fair price), false or misleading advertising, and using incorrect weights or measures. Fair trade practices protect both consumers and honest competitors.
  3. Generation of employment and contribution to general welfare. By setting up and running operations, a business creates jobs directly (its own employees) and indirectly (suppliers, transporters, retailers who depend on it). Beyond direct employment, socially responsible businesses also contribute to community welfare — for example, supporting local education, health, or infrastructure initiatives.
  4. Honest and fair dealing with all stakeholders. A business interacts with many different groups — consumers, employees, shareholders/investors, suppliers and creditors, the government, and the wider community — and a genuine social objective is to deal honestly and fairly with every one of these groups, not just the ones with the most immediate bargaining power. This includes paying suppliers on time, giving shareholders truthful information, and complying honestly with government regulations.
  5. Avoiding exploitative and anti-social practices. This is really the flip side of the objectives above, stated as a standard to avoid: a socially responsible business does not exploit its workers through unsafe conditions or unfair wages, does not exploit consumers through unsafe or substandard products, and does not damage the environment or the community it operates in purely to cut costs.
    Note

    Why "social objectives" is not the same as charity …

Definition 1Fair Trade Practices

Honest commercial conduct that avoids adulteration, hoarding, black-marketing, false advertising, and incorrect weights/measures — protecting both consum …

Definition 2Stakeholder

Any group with an interest in a business's conduct and performance — consumers, employees, shareholders/investors, suppliers and creditors, the governmen …

Definition 3Fair Price

A price that covers a business's legitimate costs and a reasonable margin of profit, without exploiting consumers who may ha …