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Exercises · Q7

Q.Distinguish between Stratified Sampling and Cluster Sampling. Why might a researcher prefer stratified sampling over cluster sampling when the population's sub-groups differ greatly from each other?

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✓ Free question

Stratified Sampling: the population is divided into homogeneous strata (each stratum internally similar, but the strata differ from each other), and a sample is drawn from every single stratum, usually in proportion to its size. This guarantees that every distinct sub-group in the population is represented in the final sample.

Cluster Sampling: the population is divided into clusters that are each meant to be a small mirror of the whole population (heterogeneous within, similar to each other), and only a random subset of the clusters is chosen - but every unit within a chosen cluster is included, while entire other clusters are left out completely.

Why stratified is preferred when sub-groups differ greatly: if the population's sub-groups (e.g., income classes, departments, regions) are very different from one another, cluster sampling runs the real risk that, purely by chance, an entire distinctive sub-group is never selected at all (since whole clusters are skipped), which can seriously bias the sample. Stratified sampling avoids this risk entirely, because it deliberately draws from every stratum, so no distinct sub-group is ever completely missing from the sample - at the cost of needing more administrative effort (a full list of the population classified by stratum) than cluster sampling requires.

✓Final answer

Stratified sampling draws from every stratum (ensuring all sub-groups are represented); cluster sampling includes only a random subset of clusters, risking that an entire distinct sub-group is missed when sub-groups differ greatly - hence stratified sampling is preferred in that situation, despite needing more administrative effort to set up.

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