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Short Answer Questions · Q2

Q.State any three features of business environment.

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The business environment displays several notable features. First, it is dynamic — it keeps changing due to shifts in technology, consumer taste, and government policy. Second, it is uncertain — because change is continuous, its future direction is difficult to predict with full accuracy, which is why firms must build flexibility into their plans. Third, it is complex — it comprises many different types of forces (economic, social, political, legal, technological, natural) that interact with one another, making it hard to study any single factor in complete isolation. Beyond these three, the environment is also inter-related (a change in one factor triggers changes in others), has a far-reaching impact on a firm's survival and profitability, and is relative to each specific business, since the same event can be an opportunity for one firm and a threat for another.

✓Final answer

Three key features are: dynamic, uncertain, and complex — though inter-related, far-reaching in impact, and relative/specific to the business are equally valid features.

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