Online Marketing (E-Marketing)

Online marketing (also called internet marketing or e-marketing) uses the internet and digital devices — websites, search engines, social media, email, mobile apps — to promote and sell products and services. It has grown rapidly because of rising internet and smartphone penetration and because it is often cheaper and more measurable than traditional advertising.

Forms of online marketing: company websites and e-commerce stores, search-engine marketing (paid search ads and search-engine optimisation), social-media marketing (advertising and engagement on platforms customers already use), email marketing, and mobile/app-based marketing. …