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Question 15 of 15

Q.Discuss briefly the meaning of 'Price discrimination' and 'Product differentiation' with the help of suitable examples.

(OR)
Is a firm under perfect competition a price taker, or a price maker? Justify your answer.
Telangana TsbieCBSE Class XII Board 2019Subjective· 4mImportance★★★★★
100% · 15/15 Questions
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Part (a): price discrimination = same product at different prices to different buyers (airline fares); product differentiation = distinct real/perceived variants (branded soaps). Part (b): a perfectly competitive firm is a price taker facing a perfectly elastic demand at the market price.

Part (a)

Price discrimination is selling the same good at different prices to different customers where the difference is not due to cost. Its aim is to capture more consumer surplus by charging each buyer closer to their maximum willingness to pay. It needs some market power, ability to segment buyers, and no resale between segments.

Examples: cinema tickets cheaper for students than adults for the same show; the same airline seat costing more at the last minute than months ahead; lower electricity tariffs for domestic than industrial users.

Product differentiation is creating variants of a product — real (features, quality, design) or perceived (branding, advertising) — to distinguish it from rivals and reduce substitutability. It is central to monopolistic competition.

Examples: soaps (Lux, Dove, Pears, Lifebuoy) positioned around beauty, moisture or germ-protection; smartphones (Samsung, Apple, OnePlus) differing in OS, camera and brand image. …

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