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Q.What is called point of 'effective demand'?

Uttar Pradesh UpmspUP Board (UPMSP) Intermediate (Commerce) 2025Subjective· 3mImportance★★★★★
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The point of effective demand is where aggregate demand equals aggregate supply, determining the equilibrium level of income, output and employment.

In Keynesian economics, employment in the economy depends on aggregate demand. Aggregate demand (AD) is the total expenditure that all sectors plan to make, and aggregate supply (AS) is the total value of output that producers plan to produce at different levels of employment.

Effective demand is that level of aggregate demand at which aggregate demand becomes equal to aggregate supply. Graphically, it is the point where the aggregate demand curve cuts (intersects) the aggregate supply curve. Until AD = AS the economy is not in equilibrium: if AD > AS, producers expand output and employment; if AD < AS, they cut back. Equilibrium is reached only at the point where AD = AS, and this point is called the point of effective demand.

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