Labelling

A label is the information tag or graphic on a package. It may be as simple as a tag attached to local unbranded products (sugar, wheat, pulses) indicating quality or price, or as complex as the graphics on branded products. Labels provide detailed information about the product, its contents, and method of use.

Functions of a Label

• 1. Describe the Product and Specify Its Contents: Labels describe the product, its usage, cautions, and contents. For example, a tea company's label may state "ISO 9001:2000 Certified"; a prickly heat powder label describes how it provides relief and cautions against use on cuts; a ready-to-eat food label describes cooking procedure; a toothpaste label lists the problems it fights; a coconut oil label specifies ingredients like heena, amla, and lemon and their benefits.
• 2. Identification of the Product or Brand: The brand name imprinted on the package helps identify the product from among many. Other common identification information includes the name and address of the manufacturer, net weight, manufacturing date, maximum retail price, and batch number.
• 3. Grading of Products: Labels help grade products into different categories. For example, a hair conditioner may come in variants for "normal hair" and other types; tea may be sold under Yellow, Red, and Green Label categories.
• 4. Helps in Promotion of Products: A carefully designed label can attract attention and give a reason to purchase. Labels often carry promotional messages — for example, an Amla Hair Oil label may say "Baalon mein Dum, Life mein Fun"; a detergent powder label may say "keep cloth look good and your machine in top condition." Labels also play a role in sales promotion schemes, such as "40% Extra Free" on a shaving cream or "Free Toothbrush Inside" on a toothpaste. …