Exercise: Real-Life Optimization Prob... · Q25
Q.An advertising agency wants to reach at least 60 lakh people using two media, television and newspaper. Each television advertisement reaches 4 lakh people and costs Rs 50,000; each newspaper advertisement reaches 2 lakh people and costs Rs 20,000. Because of a budget rule, the agency must place at least 5 television advertisements. Find the number of advertisements of each type that minimizes the total cost while meeting the reach requirement.
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Reach requirement. TV reaches 4 lakh/ad, newspaper 2 lakh/ad, total needed at least 60 lakh: , i.e. .
Budget rule: .
At : , giving vertex .
Where the reach line meets : , giving vertex — check : ✓. …
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