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Exercise: Real-Life Optimization Prob... · Q25

Q.An advertising agency wants to reach at least 60 lakh people using two media, television and newspaper. Each television advertisement reaches 4 lakh people and costs Rs 50,000; each newspaper advertisement reaches 2 lakh people and costs Rs 20,000. Because of a budget rule, the agency must place at least 5 television advertisements. Find the number of advertisements of each type that minimizes the total cost while meeting the reach requirement.

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Let x=x= number of television ads and y=y= number of newspaper ads.

Reach requirement. TV reaches 4 lakh/ad, newspaper 2 lakh/ad, total needed at least 60 lakh: 4x+2y≥604x+2y\ge60, i.e. 2x+y≥302x+y\ge30.

Budget rule: x≥5x\ge5.

Minimize Z=50000x+20000ysubject to2x+y≥30,x≥5,y≥0.\text{Minimize } Z=50000x+20000y \quad\text{subject to}\quad 2x+y\ge30,\quad x\ge5,\quad y\ge0.

At x=5x=5: 2(5)+y≥30⇒y≥202(5)+y\ge30\Rightarrow y\ge20, giving vertex (5,20)(5,20).

Where the reach line meets y=0y=0: 2x≥30⇒x≥152x\ge30\Rightarrow x\ge15, giving vertex (15,0)(15,0) — check x≥5x\ge5: 15≥515\ge5 ✓. …

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